Connecting to Audiences with Big Data and Core Values
by By: Bodie Crist During his guest lecture last week, Dave Markowitz discussed the potential applications of big data and how it could influence the way …
Author: SSM Student
Influencers: Should they be Trusted?
By Carolyn Riesinger | January 25, 2019 It’s no secret that social media is changing how companies earn business and interact with consumers. So, in …
Recruiting with AI
By Nikki Heaston This week our class was introduced to Frrole DeeperSense. Frrole specializes in building the social web that can provide clients with predictive …
The Weight of Your Words: Twitter Summary for January 22, 2019
By Lexi Naone, Iyanna Soltero, Mary Osborne, and Ryan Robledo Tuesday’s class introduced Dave Markowitz (@davemarkowitz31), assistant professor at UO and former Stanford and Cornell …
Is ‘National Data Privacy Day’ that important?
By Julianne Spencer | Student Posts | January 24, 2018 The next “National Data Privacy Day” is this Monday January 28, and apparently is an …
Sharenting: Are you Putting your children at risk?
By Destiny Alvarez Today, the digital world rules all. Some people have an overwhelming need to live-tweet their day, to post photos of their food …
So You’re Using Social Media, But are You Listening to it?
By Jake Willard The world of social media sometimes feels like a content monster. It craves creative content and rewards those who can post unique …
Twitter v. Hart
By: Rylee Marron The internet will never be erased. The content that we all create whether it’s published or saved anywhere can always be found. …
Has Social Media Prompted Civic Engagement or Emphasized the “Spiral of Silence?”
By: Jessica Murray Everyone has an opinion. Everyone has a stake in some political stance or another, everyone feels passionate about some social happenings and …
The Invisible Audience and You: Twitter Summary for January 17, 2019
By Destiny Alvarez, Rylee Marron and Jake Willard Thursday’s class revolved around the ideas of networks, bullying and social norms. Our Social Media Strategy class …