by By Olivia Morris
LinkedIn Olivia Morris
TikTok is one of the apps that many people my age are using right now. Ruby Betten, creative partnerships at TikTok came in and talked to our class about her experiences while working at TikTok. People use TikTok to see some of the greatest trends that are happening and make videos just to break from what’s happening in life. Some creators who are super locked in on the business side they understand contracting and understand all of those details. There are a lot of other talented successful creators who just don’t have that experience. Hence, the brands need to help set the stage and over communicate things like the deliverables deadlines all the logistical things it will make for a better a better partnership. For example, Keith Lee is pretty common on TikTok– where he goes around to food places and criticizes their food, and people are waiting for his reaction. There can be issues with creative marketing such as authenticity concerns, regular compliance, algorithm changes, saturation, and measurement. If you ever scroll down on TikTok on your for you page, you will see multiple different videos that show up on your page that didn’t receive a view because of the algorithm of TikTok and how many people watch your videos and share them. When you post on TikTok the time doesn’t really matter but you can check the analytics and it will tell you the optimal time to post based on how many people watch your videos.
Some key takeaways are
Prioritize authenticity– partner with your creators who align with your clients brand that way you can build trust with your audience.
Let your clients objectives guide your strategy– if your client wants to increase the number or values of reach for the for you page partner with bigger names. If your client wants to stimulate engagement or convert viewers to customers, collaborate with mid-tier creators.
Communicate with your creators program when reaching and contracting creators to participate in your campaign, create clear deliverables, define the line and set payment terms.
Show, don’t tell– instead of listening to your product features acts creators to showcase how your brand works with them in real time.
Marketing and communication career tips
adaptability is key
highlight teamwork/Collab examples
surround yourself with people who excel in areas that you don’t
create different versions of resume
always negotiate pay
the company you work at doesn’t define you
#tiktokcreator #socialmedia
