by By: Margaret SutherlandAfter our last guest lecturer Kayla Glanville spoke the other day, I was left thinking about some of the things she said and how her points tie in to what we have discussed this term. Below I wrote down some of the major points that Kayla reaffirmed, and that were driven home for me this term. Kayla Glanville boasts an impressive resume, working with brands like Nike and Twitter. She had some amazing insights into the world of social media and analytics. Check out her LinkedIn profile here.
Social media, what really matters?
The answer? Numbers and the bottom line. When you start to get into the thick of your analytics, remember to focus on the numbers that truly matter to your client. Ask yourself these questions: How is it relevant? How can we translate this data to action? How can this data drive your clients business? If it isn’t measurable and there aren’t tangible results, you won’t be able to demonstrate what is being accomplished. Check out this study by Bain & Company on the value of big data to learn how firms are using data to win.
Traditional advertising and marketing strategies don’t work on millennials, and many more for that matter.
Social media, enter here. With users on different time schedules and vast accessibility through social media platforms like Facebook and Twitter, you’re given the opportunity to reach and target multiple audiences throughout the day. There are no excuses for cookie-cutter, automated content. This leaves room for tailoring each post to your different target audiences. Moreover, with this in mind, in highly competitive sectors like finance, it is vital that companies go above and beyond with their marketing efforts to ensure that they can stand out from the crowd. If you would like further information about marketing strategies and tools that financial advisors and other professionals from the finance industry can use to reach clients and customers in new ways, you can learn more here.
Social media is fast paced and always changing, stay on top of it.
Never stop learning and absorbing new technology. Think beyond your own discipline, it can help you to better understand your client and their key publics
More is not always better. There are contingencies.
People are moving more and more towards niche marketing. Consumers don’t will not all engage with the same content. The goal is not to reach every single customer in one Facebook post or tweet. Authenticity is key and encourages your audience to engage.
We kind of touched on the same things for our blog posts on June 5, but I really really, like yours because it goes really in depth with takeaways, while at the same time you’re making points that all of the students can relate to. Have a great summer!
You touched on how millennials feel about traditional advertising and I think it is spot on. We use social media for fun and companies must make sure that when they advertise on those mediums they aren’t disrupting our experience. When I see an ad on social media I expect it to be thoughtful and interesting and most importantly appeal to me. Ads without those traits irritate me and platforms like twitter and Facebook must be careful of that.
Hi Margaret,
I like your summary of Kayla’s skype-sesh! You touched on everything important that she said, especially how millennials need to be targeted differently. One thing I learned from another class that might be interesting to add is how so many people our age are now calling themselves “social media experts” but it is important to recognize that in and industry as fast growing/changing/moving as this one, there really is no such thing as a social media expert because there is always something new to learn…food for thought 🙂
-Alysia
Margaret,
I think something great that you highlighted from our talk with Kayla was regarding the relevancy of data. I think a big thing with analytics is getting as much information as possible and showing all your findings down to the last detail. Does it matter though? Is it relevant to your company? I think a huge thing in media is being focused. Because there are so many routes you can always take the best performers are focused and do not stray far from what their goal is.
-Drew
Hi Margaret,
I definitely agree with your post. Big Data is a buzz word right now for good reason. You made some great points. I had never thought of looking at analytics in terms of your company’s bottom line. Having measurable results is the only way to know how a company is growing. I think that being curious is another important thing to add from Kayla’s lecture. That really resonated with me. We’re not going to know everything coming out of college and that is okay 🙂
Great post!
Makenzie Hammond
Margaret,
You really made a few good points and takeaways form this class especially about how data can help a company to achieve their accomplishments. It’s important that the company knows how to take good advantage of huge data in today’s data world. The traditional advertising and marketing strategies is not able to meet today’s business needs. Social media, as a new tool and opportunity for the company to reach out more and multiple audiences, requires high quality of work and proficiency.
Good post!