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Student Posts

Reaching Post-Millennials in Advertising: Checking-in with Instagram

By: Céline De Clercq In the process of covering reach, engagement, and boosting ads this week in class, I’ve taken a particular interest in Instagram advertising. Instagram’s easy to use interface makes it one of the most popular social media interfaces for youth, and one that adults have an equally easy time getting into. Its photo-based platform is fun, quick,…read more
Student Posts

Facebook is Totally Obsessed With You

By Katy Edgington (Twitter, Instagram, LinkedIn) Have you ever scrolled through Facebook and seen advertisements or posts that seem eerily relevant to you? Maybe a dress you liked on Nordstrom’s website appeared on your Facebook timeline the next time you logged in, or you’ve at least found yourself in a similar situation. That is because everything you do on Facebook…read more