About SOJCSSM

About SOJCSSM, From Kelli

Clients needed to work with smarty pants student teams

You: A company or organization with and active social media presence -- two or more active social media accounts with a total number of fans, friends or followers over 5,000. (Yes, the number is somewhat arbitrary - the key is that the accounts are active and the students can collect data.)  Me: A senior instructor in the School of Journalism…read more
About SOJCSSM, Student Post, Student Posts

Influencers: They Aren’t All The Same

By: Kendall Kriska Influencers have become key players in the social media word, especially YouTube. This free platform allows these people to create content and post literally whatever they want. It starts as a simple idea, which turns into a video that people begin to see and from there they spread like wildfire. These influencers begin to gain followers and…read more
About SOJCSSM, Student Posts

Super Fans

"Holy crap, you are creepy as shit. Sneaking up on me wearing that collar with that freaky ass smile." - Negan My name is Anyssa Guzman and I'll be honest. I'm a super fan of the television show, "The Walking Dead". I've seen every season, read the comics, quoted it like no other and this past weekend I attended Walker…read more
About SOJCSSM, From Kelli

Welcome to SOJCSSM!

This class is, by far, my favorite to teach. I get very excited about social media and particularly so when I get to talk about theory, ethics, risks, best practices, strategy and analytics. Yay! Starting next week, most posts will come from the 48 students taking Strategic Social Media at the SOJC. Look for their insights, ideas, critiques and responses…read more