By Olivia Gabriel
What we put online has the potential to stay there forever. As a soon to be graduating senior starting my job search, I take caution when posting on my social media because I want my content to align with the personal brand I have created for myself. Seventy percent of employers turn straight to candidates’ social media before hiring them to capture a sense of who they are from their online presence.
Performing a personal social media audit is essential to maintaining the personal brand you have created for yourself and your reputation as a professional. Social media can reflect who you are and give a glimpse into your personality while still being professional.
So what does your social media say about you?
These tips can help ensure your social media positively reflects your name and doesn’t prevent you from securing that dream job.
Delete posts that may be harmful to your reputation.
Social media can be a place to show your personality, but it should remain professional and align with your character. Perhaps you have a tweet that didn’t age well, or maybe your Facebook is filled with pictures of college parties? Removing or at least untagging yourself from content that could be potential red flags to employers is important to maintaining a clean and professional presence online.
Be conscious of the content you decide to post and repost.
Consider what you are posting. Something you think is funny may be offensive to someone else. Before posting, ask yourself if you’d be okay with your mom or grandma seeing it? Or if you’d be okay if the post was attached to your name for the rest of your life? Taking just two minutes to think before posting could pay off significantly in the long run.
Update your social media platforms
If any employer goes to look at your social media, your social media platforms should reflect and show your current experience and accomplishments. Update your Facebook, Instagram, Twitter, LinkedIn, and other platforms you may use to reveal who you currently are. Delete any old accounts or accounts that are inactive.
It is important for everyone, not just graduating seniors involved in the job search, to scroll through their social media to assess past posts and contributions to the web. Working in the professional world means holding yourself to a high standard and upholding a professional reputation.