Boost Your Twitter

By: Kirbi Campbell, Matt McGonegal, Kacie Van Stiphout, and Holly Walden

Twitter Management Team: March 7, 2019. Michelle Locke Deciphering Analytics, Setting Goals and Designing Content.

Thursday in class we had a guest speaker, the wonderful Michelle Locke. Michelle talked about how analytics are everything for social media. Through her fake dried mango company, she described what her strategy for promoting pineapple was.

Step 1: Continue mango and apple focused content

Step 2: Increase pineapple focused content

Step 3: Track the engagement rates of the posts with the clickthrough rate on built in analytics then conversion rate on Google analytics

Step 4: After week four reasesses to see if the strategy is working

Some clients are apprehensive about waiting four weeks to see if the strategy is working.

Michelle had great insights on creating original content. Many accounts believe they need to reuse memes and popular posts to stay relevant in popular culture. However, “reusing” content is actually stealing and not creative in any way. It can be difficult to create good original content but you need to give yourself time and find what times you are most creative.

Through this class we gained several different tips and tricks how to better our feeds and content, while learning the fine line of original and non-original content. Our feeds can all probably utilize this information and create more engaging and exciting content to make our friends feeds more entertaining, one tweet at a time.

This Article Has 3 Comments
  1. ari Rassouli says:

    This is a great summary of important points that Michelle touched on in class! This advice is super useful to give to clients or anyone else trying to increase their reach or following. Nice touch including the live tweets!

  2. ari rassouli says:

    This is a great summary of important points that Michelle touched on in class! This advice is super useful to give to clients or anyone else trying to increase their reach or following. Nice touch including the live tweets!

  3. Yichi Zhang says:

    I really like your group’s summary and idea. I think you all covered important points and thoughts from Michelle. I am really interested in how to engage with clients through social media, how to be professional and show present our ideas. Tweet is a really good way if we use it smartly.

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