Search engine optimization (SEO) has become the epitome of what comes to mind when thinking about social media marketing. As the common social media user knows, it’s all about the hashtags. We’ve all seen the Instagram posts with a thick layer of hashtags, including the ever popular #throwbackthursday aka #tbt.
Aside from the fact that my awesome photo with Bahama Mama only received two likes (sigh), SEO is an important factor when it comes to achieving the exposure a company seeks. The perfect way to summarize why SEO matters comes from Elle & Company Design:
“Each time you enter a subject in Google’s search bar and hit Enter, Google crawls and indexes pages to see which websites are the most relevant. Many websites attempt to build in keywords and implement other techniques in order for Google to find their site relevant and give them a high ranking, and this is called SEO.”
We implement SEO so that a company or client can easily be found and seen as opinion leaders of their industry or the topic people are searching for. As search engines become more advanced with their algorithms, the content and context of posts become even more relevant than finding the perfect hashtag or keyword. Some of the easiest ways to start utilizing SEO is outlined in our blog post assignment.
- You must include external links.
- You must have a “feature” image.
- You must include one piece of multimedia in the body of the post.
By including links and images within your posts, you’re able to capitalize on the search engines since there is more content for the engine to search through. Though the game of SEO is constantly changing because of the advancements in search engines, keywords, tags/hashtags and titles will always be important as well. In order to truly become the CEO of SEO, you must constantly be keeping these concepts in mind when posting owned media on behalf of your clients (oh, and listen to Kelli and follow her assignment guidelines).