A Supersized Ethical Dilemma
by By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron …
Tag: authenticity
The Importance of Transparency vs. Authenticity
By Christina Roach (@bbambilove) It seems most often when speaking about business practices via social media, consumers automatically jump to the conclusion that businesses being …
Transparency is Key
By Bri Briggs | Twitter Dear corporations, Social media platforms have bridged the gap between us. Whether this is a good or a bad thing …
Don’t Be a Phony | Authenticity in Social Media
Jennifer Vance | @jennifercvance As an advertising student, it has become clear that one of the most important qualities of a great brand, is the …