Crisis Communication on Social media
by By Sijie Li and Henry Cromett On Tuesday, April 28th, we had a good discussion about the relationship between social media and crisis communication. Once we got …
Crisis Communications with Melissa Agnes
By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real …
An Emoji is Worth a Thousand Words
By Alexis McNeal (@AmcnealUOAd) It is taught over and over again from kindergarten to high-school, “If you don’t have anything nice to say then don’t say …
#McDStories turns into #McDhorrorstories
By Ashley Carter “What’s the worst that could happen?” Melissa Agnes asserts that this is a very important question for every communications professional to ask …
#RaceTogether or #RiotTogether?
By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide …
Bud Light is “Up For Whatever”, Including a Communication Crisis
By Nici Bentivegna As public relations practitioners, we strive to be creative, groundbreaking and innovative to get our clients name into the public. However, creativity …
Social Media: Crisis Communication Preserver or Buster?
By: Sijie Jessie Li How would you feel when you get this text message after knowing you just lost your family because of an air …
Social Media: The Crisis Communication Life Preserver
Makenzie Hammond (@kenziehammond) Over the course of the term, we have learned that there are inherent risks when using social media on behalf of an …
A Supersized Ethical Dilemma
By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron …
The Art of the Social Media Apology
By: Drew Forrest Twitter:DrewJF1 Instagram: DrewJF_ Your cursor hovers over the post button. The classic 21st century question arises: to post or not to post? …