Social Media & Content Strategy Jobs in the Portland Area
by Seniors: Do you want to be the next Carmen Hill? The term (and our time at the University of Oregon) will end in 18 …
Q&A With Carmen Hill: Strategic Storyteller and Content Mixologist
By Sophie Lair Journalist, writer and marketer, Carmen Hill has decades of experience in content strategy. She believes that “content is more than collateral—it’s a …
The Ins and Outs of Content Strategy with Carmen Hill
By Lucia Estrada (@luchia2016), Jordan Hathorne (@JordanHathorne), and Rudy Omri (@rudyomri) This week in Strategic Social Media, Carmen Hill, Director of Marketing at Connective DX, …
The Listening Game: How the Strongest Brands Listen to Win
By: Jordan Hathorne In the brand world, it’s often easy to forget that social media channels are not just podiums to stand on to talk …
So You Need a Strategy for Your Social Media?
By: Darin Shelstad Here are some pointers to get you going in the right direction: Use social media wisely and ensure your strategy tackles challenges. Don’t …
3 Simple Strategies to Build your Brand on Social Media
By: Lucia Estrada In December, Ad Week named top-ten brands that claimed either boomed or busted via social media during the 2014 year. (http://www.adweek.com/news/technology/which-brands-boomed-and-which-ones-busted-social-media-year-161893) As …
3 Social Media Monitoring Tools To Check Out
By: Hallie White The first part of our final project for the course is to monitor our client’s social media presence. We are tasked to …
Social Media Analytics: What Story Do They Tell?
By: Michael Eiden Social media analytics have become an important tactic for businesses to analyze its social media practices. This is an excellent way for …
Censorhip, Bots and an Internet Troll Army, OH MY!
By: Sasha Martczyanov Last week, we had the pleasure of having Anna Kluyeva lead the lecture in our Strategic Social Media class. As students living …
How to Audit with William Crane
By: Danielle Horn, Deanna Borocz and Alysia Kezerian In class on Tuesday, we all were able to hear from the wonderful William Crane, a skilled …