Eavesdropping and Not Making It Weird
by By Abby Bramble @a_bramble The idea of social listening sounds like a bizarre concept to start. How do you listen to written content? Seems confusing …
The Importance of Social Listening
By: Bailey Rogers Who is talking? What are they saying? How is my brand being discussed? These are all important questions to ask before engaging …
Are You Listening?
By: Jon Fisher @jonnfisher I can count the number of good listeners I know on one hand. I know a lot of great talkers and …
Social media and social class: does one perpetuate the other?
By Ivan Hernandez Instagram & twitter: @iahl0914 Social classes are entrenched in our society. Nobody likes to talk about it or discuss it, but it’s …
What A Monday!
By Kristin Peixotto (@kpeixotto27), Rhea Gates (@rheakaigates) and Dominic Black (@dominic_black7) During class on Monday, February 13th we dove deep into social media audits and …
Measuring Your Media
By: McKenzie Hargens (@Kenziehargenss) As social media establishes it permanence as a communication tool, a marketing tool and a news source, organizations are beginning to …
Crisis!
by Cyrus Heffernan Twitter: @czheff Like it or not, social media is an essential part of every 21st-century business, and with it comes the potential …
Listen More. Talk Less.
By: Rhea Gates Twitter: @RheakaiGates Social. Media. Crisis. Three words no PR professional can hear or utter without an inevitable cringe. Unfortunately, social media …
It’s Handled
By: Charissa Corlies (@CharissaCo), Jon Fisher (@jonnfisher) and Mahina Husain (@hiinabebs) In class on Wednesday February 8th, students prepared to learn about social media crisis …
The Dreaded Crisis
By: McKenzie Edgar @McKenzieEdgar23 You know that one person you follow on social media and ask yourself why do I follow them? And then …