Strategic Media – What’s Best?
by Written by Haley Brown When conducting a social media audit for a client, the final piece of the plan is recommendations for the client moving …
Crisis Communications and Ryan Lochte
Written by: Aubree Tolley As we discussed in class this week, A reputation can take years and years to build, but it only takes one …
Ghost Blogging: Ethical?
Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford We’ve all heard of ghost tweeting, but there is a less known version of this …
#CrockpotIsInnocent. Are you?
By: Justin Hanes and Caroline Bresler Luckily, Wednesday’s class avoided a major crisis. Students started class with a presentation of what a crisis is and …
Crisis (NOT) Averted
By: Audrey Marlatt // audtography.com Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is …
Crisis Management for Dummies
By: Adrianna Grigorian Don’t know how to handle a crisis? A crisis is when there is a significant business disruption that stimulates extensive news media …
Tell it First and Tell it Fast.
By: Justin Hanes // justinchanes.com Tell it first. Tell it fast. Tell them what you’re going to do about it. Alaska Airlines did almost just …
Be the Voice in the Room
Authors: Kristle Saneewong, Gabe Ovetz, Brian Willison, Kenden Blake Our team was responsible for managing the class conversation on Twitter using the class hashtag #SOJCssm on …
Astro-turfing: Wrong or Brilliant?
Posted by: Marley McIntosh We’ve all seen it before — some random Instagram account gains thousands of followers overnight or a tweet gets way more …
The Ethical Dilemmas of Social Media
Posted by Gabe Ovetz Have you ever encountered the phrase, “I saw it on the internet, so it must be true”? Modern social media ethics …