#CrockpotIsInnocent. Are you?
by By: Justin Hanes and Caroline Bresler Luckily, Wednesday’s class avoided a major crisis. Students started class with a presentation of what a crisis is and …
Crisis (NOT) Averted
By: Audrey Marlatt // audtography.com Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is …
Crisis Management for Dummies
By: Adrianna Grigorian Don’t know how to handle a crisis? A crisis is when there is a significant business disruption that stimulates extensive news media …
Tell it First and Tell it Fast.
By: Justin Hanes // justinchanes.com Tell it first. Tell it fast. Tell them what you’re going to do about it. Alaska Airlines did almost just …
Be the Voice in the Room
Authors: Kristle Saneewong, Gabe Ovetz, Brian Willison, Kenden Blake Our team was responsible for managing the class conversation on Twitter using the class hashtag #SOJCssm on …
Astro-turfing: Wrong or Brilliant?
Posted by: Marley McIntosh We’ve all seen it before — some random Instagram account gains thousands of followers overnight or a tweet gets way more …
The Ethical Dilemmas of Social Media
Posted by Gabe Ovetz Have you ever encountered the phrase, “I saw it on the internet, so it must be true”? Modern social media ethics …
The First Ever ‘Brand Bowl’
Hayden Skoch- If you are anything like me I would venture to guess that you watched at least a portion of the Super Bowl. Whether …
The Influencers Shadow
Kurtis Cooper- Okay, campers, rise and shine, and don’t forget your booties ’cause it’s cooooold out there today. That’s right, woodchuck-chuckers it’s… GROUNDHOG DAY! It’s …
It’s a Small World After All
Authors: Stacia Betley, Keeley O’dougherty, Jesse Walker Twitter summary for the class discussion on 1/31/2018. Gabriela Zago was a guest speaker on Wednesday’s #SOJCssm class. …