5 Takeaways From This Class
by By: Craig Garcia (@shaggycano) Virtual high-five’s and congratulatory pats on the back to each and everyone of us! I’m technically suppose to be writing some …
Category: Student Posts
#SOJCssm Concluded
By: Margaret SutherlandAfter our last guest lecturer Kayla Glanville spoke the other day, I was left thinking about some of the things she said and …
The Persona: Your Audience, Individualized
By: Jessica Fisher Given the massive number of people a company’s digital content today reaches, it remains a challenge to on a personal level speak …
8 Things to Include in your Social Media Editorial Calendar
By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You’ll want to plan and schedule your posts a …
Interdisciplinary Research in Social Media Analysis
by Rudy Omri Twitter | LinkedIn | Website | Department Page Carmen Hill’s lecture last week gave me a few valuable takeaways: it is important …
Social Media & Content Strategy Jobs in the Portland Area
Seniors: Do you want to be the next Carmen Hill? The term (and our time at the University of Oregon) will end in 18 …
The Listening Game: How the Strongest Brands Listen to Win
By: Jordan Hathorne In the brand world, it’s often easy to forget that social media channels are not just podiums to stand on to talk …
3 Simple Strategies to Build your Brand on Social Media
By: Lucia Estrada In December, Ad Week named top-ten brands that claimed either boomed or busted via social media during the 2014 year. (http://www.adweek.com/news/technology/which-brands-boomed-and-which-ones-busted-social-media-year-161893) As …
3 Social Media Monitoring Tools To Check Out
By: Hallie White The first part of our final project for the course is to monitor our client’s social media presence. We are tasked to …
Social Media Analytics: What Story Do They Tell?
By: Michael Eiden Social media analytics have become an important tactic for businesses to analyze its social media practices. This is an excellent way for …