How Social Media Changed the Olympics
by By: Jordyn Volk I was born during the Atlanta Summer Games and the Olympics theme song has been in my head ever since. Now, almost …
Category: Student Posts
Strategic Media – What’s Best?
Written by Haley Brown When conducting a social media audit for a client, the final piece of the plan is recommendations for the client moving …
Crisis Communications and Ryan Lochte
Written by: Aubree Tolley As we discussed in class this week, A reputation can take years and years to build, but it only takes one …
Ghost Blogging: Ethical?
Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford We’ve all heard of ghost tweeting, but there is a less known version of this …
Crisis (NOT) Averted
By: Audrey Marlatt // audtography.com Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is …
Crisis Management for Dummies
By: Adrianna Grigorian Don’t know how to handle a crisis? A crisis is when there is a significant business disruption that stimulates extensive news media …
Tell it First and Tell it Fast.
By: Justin Hanes // justinchanes.com Tell it first. Tell it fast. Tell them what you’re going to do about it. Alaska Airlines did almost just …
Astro-turfing: Wrong or Brilliant?
Posted by: Marley McIntosh We’ve all seen it before — some random Instagram account gains thousands of followers overnight or a tweet gets way more …
The Ethical Dilemmas of Social Media
Posted by Gabe Ovetz Have you ever encountered the phrase, “I saw it on the internet, so it must be true”? Modern social media ethics …
The First Ever ‘Brand Bowl’
Hayden Skoch- If you are anything like me I would venture to guess that you watched at least a portion of the Super Bowl. Whether …