Oh Metrics, You’re so Vain!
by Author: Jesse Walker LinkedIn: https://www.linkedin.com/in/jesse-walker/ Stop me if you’ve heard this before, “Data-driven decision making”. Or how about this one? “Insights-focused”. Ooooh, buzzwords! Don’t get …
Category: Student Posts
Ethics in Social Media-Application: Donald Trump
By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during …
Staying on Your (Twitter) Toes
By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but …
A Student’s Guide to Conquering Data Analysis
By: Lauren Muniz As journalism and communication students (storytellers for short), it is our natural instinct to gravitate towards words and run at the sight …
How Social Media Designs Reputation
Photo courtesy of AdWeek We’ve heard it a million times: we are our own brand. What we put out into the world through social media …
How Social Media Changed the Olympics
By: Jordyn Volk I was born during the Atlanta Summer Games and the Olympics theme song has been in my head ever since. Now, almost …
Strategic Media – What’s Best?
Written by Haley Brown When conducting a social media audit for a client, the final piece of the plan is recommendations for the client moving …
Crisis Communications and Ryan Lochte
Written by: Aubree Tolley As we discussed in class this week, A reputation can take years and years to build, but it only takes one …
Ghost Blogging: Ethical?
Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford We’ve all heard of ghost tweeting, but there is a less known version of this …
Crisis (NOT) Averted
By: Audrey Marlatt // audtography.com Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is …