Powerful Personas
By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively …
Strategic Social Media at the SOJC
By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively …
By: Georgia Orgain Virtual reality is stimulating our senses more than ever, creating new illusions in our everyday reality. While VR hasn’t taken off in …
By Ali O’Shaughnessy It’s easy to associate virtual worlds with escapism. I probably make that connection because of my own experience. When I was going …
By: Erich Aguillon From Hubspot.com: 72% of consumers who did a local search visited a store within five miles Local searches lead 50% of mobile …
By Justin Surber For businesses in today’s ever-connected world of social media, where the loudest, most outlandish voices often drive the conversation, there must be …
By: Grieta King Social media stories on Instagram and Snapchat offer opportunities to connect and get to know peers on a deeper level, without actually …
By Brian Willison In Wednesday’s class we took a dive into Google Analytics and got a basic overview of how it works and how to …
By Parker Doyle If you’re wanting to grow your business then it’s important that you make sure you have an online presence. Depending on your …
By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool …
By: Taryn Dunn Trends — may they be in the world of social media or fashion — have a major impact, like Anna Wintour has …