The Power of Storytelling
by By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all …
Category: Student Post
Virtual Reality – The Possibilities are Endless
By: Colton Schang Most often when we think of virtual reality it involves throwing on a headset and entering into a world that has never …
Winning Strategy: How NBA Teams Can Successfully Leverage “NBA Twitter”
By: Tom Bridger If you’re like me, you use social media to keep up with your favorite athletes, teams, and the nightly gold mine that …
Creating an Effective Social Media Marketing Strategy
Written By: Rob Emmett Without question, it’s safe to assume that social media has become the primary marketing medium used by organizations, both large and …
Celebrity Gossip and Social Media
By: Carly Grossman Social media fuels the fire when it comes rumors or celebrity gossip. For example, all of my social media platforms have been …
How Do Sports Teams Utilize Social Media?
By: Kierstyn Yardley In the age of followers and influencers, sports organizations are following suit and turning to social media to connect to their audience. …
Ad This to Your Toolbox
By Samuel Cochran. This piece is meant to summarize and supplement Professor Matthew’s lecture on February 21st in which she showed us the basics involved …
Twitter Summary for February 19, 2019
By: Bella Barilati, Julianna Bourjeaurd, Elli Meinert, Carolyn Riesinger Tuesday’s class dove into analyzing social media data and how that can benefit a company. Prior …
How Do We React When A Legend Dies?
By Ari Rassouli If you are familiar fashion I’m sure you have heard the news. Karl Lagerfeld, the creative director of Chanel and Fendi, passed …
Keeping Up With The…Algorithm
By: Joie Ryan As social media applications have evolved in both popularity and new features for users, so has the ongoing discussion of “algorithms”, specifically …