Risk > Regret
by By Polly Irungu on 4/16/15 Find me on LinkedIn | Tweet me @pollyirungu | Portfolio If you’re reading this…it’s too late. We should all know by now that …
Author: SSM Student
Don’t Be a Phony | Authenticity in Social Media
Jennifer Vance | @jennifercvance As an advertising student, it has become clear that one of the most important qualities of a great brand, is the …
The Paradoxical Science Behind Social Networking
Katie McGuigan (@knmcguigan) Kalie Browne (@kbfrommt) On social media platforms, the biggest barrier between businesses and their consumer is the fact that people use social …
Spotlight on the Pros of Social Networking
Kalie Browne | @kbfrommt | kaliebrowne.com We often read articles and hear news stories about how social media is negatively effecting society. We are …
The Perfect Marriage Between Science and Social Media
Natalie Mangan (@NatalieMangan) When most people think of social media, science is not usually a subject that comes to mind. However, one man is trying …
The Long Tail Theory & The Cluetrain Manifesto
Cluetrain Manifesto & The Long Tail Theory By: Polly and Margaret | Department The search for Twitter worthy content began on Google. With the Long …
Social Media, Public Relations and Theories, oh my!
Rachael Arnold, Drew Forrest and Alexander Cano We’re entering an age where the divide between our digital and “real” lives have become blurred. If we …
Looking Back to Where Social Media Started
Kayla Gordon, Abbie Mulligan, Hallie White On Tuesday, April 7, we had an exciting jam-packed class session. We started off with an engaging Skype conversation …
To Be Human, or Not to Be…That is the Question
Rachael Arnold Have you ever tweeted at a company or commented on its Facebook page and never heard a response back? Ya, me too. …