Life in the Second Life
by A recap of the #SOJCssm Twitter conversation 1/22/17-1/23/17 By Amanda Lam (@amandaaalam), Desiree Dahlson (@desireedahlson)and McKenzie Edgar (@McKenzieEdgar23) This week must’ve been an extra special one …
Author: SSM Student
Authenticity, Transparency, Accessibility: Three Social Media Concepts Applied in a Business Context
Authenticity, Transparency, Accessibility Written by Kelly O’Shaughnessy- @westcoastarheel – linkedin.com/koshaug3 No, those words are not a political slogan or some credo pulled from a Fortune …
Gatekeepers and Gratification
A recap of the #SOJCssm Twitter conversation 1/17/17-1/18/17 By Chandler Baker @bakechan21, Katy Edgington @KatyEdgington and Sarah Johnson @surruhjean In today’s world, everything revolves around …
Thinking on your feet, moving authentically.
A Recap of the #SOJCssm Twitter Conversation 1/10/17-1/11/17 By Kelly O’Shaughnessy @westcoastarheel, Joey Jaraczewski @joey_jjjay and Lauren Sokol @lsokol15 In our day and age, when access to knowledge …
Implementing Editorial Calenders Into a Social Media Strategy
Chris Larsen What is the purpose of an editorial calendar and how can they significantly benefit a business? As a marketing tool, companies can use …
5 Takeaways From This Class
By: Craig Garcia (@shaggycano) Virtual high-five’s and congratulatory pats on the back to each and everyone of us! I’m technically suppose to be writing some …
#SOJCssm Concluded
By: Margaret SutherlandAfter our last guest lecturer Kayla Glanville spoke the other day, I was left thinking about some of the things she said and …
Editorial Calendars For Beginners
By: Cody Koenig What exactly is a social editorial calendar? According to Digital Journalist, Olsy Sorokina, a social media editorial calendar is an effective way …
The Persona: Your Audience, Individualized
By: Jessica Fisher Given the massive number of people a company’s digital content today reaches, it remains a challenge to on a personal level speak …
Digital Advertising with Kayla Glanville
By: Tatiana Skomski, Lauren Garetto, Sophie Lair, Anna Williams Today we got to Skype with University of Oregon graduate Kayla Glanville who currently works at Twitter. Kayla …