Building your Content Calendar
by Adam M Kantor – Adam’s Facebook – Adam’s LinkedIn So you’ve decided to step up your social marketing. Having to constantly create content …
Author: SSM Student
Respecting Influencers to Maximize Engagement
By Joey Jaraczewski (LinkedIn, Instagram, Twitter) “There is great content on the Internet. But holy mother of cheeses, the Internet is not made out of …
Social Media + Donor Age = ???
By Justin Goettsch @jgoettsch3 A huge part of being successful on social media is identifying key audiences and targeting your content specifically towards those demographics. …
Google Analytics 101
By Cydney Chelberg (@cydneycay) and Ivan Hernandez (@iahl0914) Thanks to a clever Twitter poll conducted by J480 Strategic Social Media professor Kelli Matthews (@kmatthews), …
Learning to Live with Targeted Advertising
By: Sean Willcox, @SeanWillcox_10 In these polarized times, there’s at least one thing that almost everyone can agree on: targeted advertising is creepy. A recent …
Facebook is Totally Obsessed With You
By Katy Edgington (Twitter, Instagram, LinkedIn) Have you ever scrolled through Facebook and seen advertisements or posts that seem eerily relevant to you? Maybe a …
Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time
By Sean Thornberry (LinkedIn, Twitter, Instagram) There are different reasons people quit their job to make money. They could have simply got a new job …
A Case of the Mondays
By Katie Birrenkott (@birrenkott), Lissa Steffen (@ohheylissa), Sean Willcox (@SeanWillcox_10) Basically sums up every SOJCssm Twitter recap thus far. People in the real …
Millennials Live Más
By: Marisa Cesare, @marisajocesare In class this week, we touched on the importance of brands being present on Facebook. Facebook is an incredibly versatile social …
Benefits of Working with Social Media Influencers
By: Jennifer Kim, @je_nniferkim Although both drive action and raise awareness for a brand, there are many differences between social media influencers and brand advocates. …