How Social Media Designs Reputation
by Photo courtesy of AdWeek We’ve heard it a million times: we are our own brand. What we put out into the world through social media …
Author: SSM Student
How Social Media Changed the Olympics
By: Jordyn Volk I was born during the Atlanta Summer Games and the Olympics theme song has been in my head ever since. Now, almost …
Strategic Media – What’s Best?
Written by Haley Brown When conducting a social media audit for a client, the final piece of the plan is recommendations for the client moving …
Crisis Communications and Ryan Lochte
Written by: Aubree Tolley As we discussed in class this week, A reputation can take years and years to build, but it only takes one …
Ghost Blogging: Ethical?
Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford We’ve all heard of ghost tweeting, but there is a less known version of this …
#CrockpotIsInnocent. Are you?
By: Justin Hanes and Caroline Bresler Luckily, Wednesday’s class avoided a major crisis. Students started class with a presentation of what a crisis is and …
Crisis (NOT) Averted
By: Audrey Marlatt // audtography.com Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is …
Crisis Management for Dummies
By: Adrianna Grigorian Don’t know how to handle a crisis? A crisis is when there is a significant business disruption that stimulates extensive news media …
Tell it First and Tell it Fast.
By: Justin Hanes // justinchanes.com Tell it first. Tell it fast. Tell them what you’re going to do about it. Alaska Airlines did almost just …
Be the Voice in the Room
Authors: Kristle Saneewong, Gabe Ovetz, Brian Willison, Kenden Blake Our team was responsible for managing the class conversation on Twitter using the class hashtag #SOJCssm on …