Reaching Post-Millennials in Advertising: Checking-in with Instagram
by By: Céline De Clercq In the process of covering reach, engagement, and boosting ads this week in class, I’ve taken a particular interest in Instagram …
Author: SSM Student
Riding the Wave of the February 21 Twitter Summary
The Twitter feed for #SOJCssm wasn’t as active on Wednesday, February 21 as it has been on other days. Maybe it has to do with …
The Power of Facebook Ads in the Digital Age
By: Kelsey Scott Think that Facebook has reached its demise? Well, think again. The apparent “death” of Facebook has been greatly exaggerated, as the site …
Tips For The Nervous SOJC Graduate: Creating Your Portfolio and Preparing For Interviews
Author: Sophia Meyer (Twitter @sophiaameyer) Recently, I took a workshop instructed by Connie Chandler that was aimed to help students prepare for their …
Oh Metrics, You’re so Vain!
Author: Jesse Walker LinkedIn: https://www.linkedin.com/in/jesse-walker/ Stop me if you’ve heard this before, “Data-driven decision making”. Or how about this one? “Insights-focused”. Ooooh, buzzwords! Don’t get …
Conquering the Social Media Audit; One Bucket and Data Point at a Time
By: Kayla Henderson-Wood, Lauren Muniz, Kurtis Copper and Lola Butcher On Wednesday Kelli Matthews gave a class demonstration on how she would present a professional …
Ethics in Social Media-Application: Donald Trump
By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during …
Staying on Your (Twitter) Toes
By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but …
A Student’s Guide to Conquering Data Analysis
By: Lauren Muniz As journalism and communication students (storytellers for short), it is our natural instinct to gravitate towards words and run at the sight …
Updating-more harm than good?
In our discussion during Monday’s class, we talked about what people want to see and what gets them engaged on social media. This correlates …