by You: A company or organization with an active digital presence — ideally two or more active social media accounts and a combined following of at least 5,000. (The number isn’t a hard rule; the key is that your accounts are active and generate usable data.) We can also look at email marketing programs and/or measurable website traffic.
You don’t have to be local or even in North America. You just need to be open to sharing data and working with a student team to identify your key organizational questions around social and digital media.
Me: A teaching professor in the School of Journalism & Communication at the University of Oregon, with several teams of students eager to conduct applied social media research.
The Class: Strategic Social Media (Fall quarter: October–early December) focuses on the “back end” of social media work — research and planning.
- Part 1: Listening/Monitoring, Competitor Analysis & Influencer Identification
External research to map conversations related to your organization and identify who’s driving them. - Part 2: Social Media Audit & Recommendations
Internal research using your organization’s data to assess what’s working, what’s not, and deliver actionable recommendations for improvement.
The linked PDF offers a sense of what to expect and may answer some of your questions.
Interested in partnering? Let’s connect — I’d love to discuss how your organization can benefit from this opportunity.
