Becoming a Social Media Sensation: Alix Earle

By Ally DuLong

Social media sensation, Alix Earle, speaks on her success as a social media influencer who went from zero to one hundred. She originally started making ‘Get Ready With Me” videos when she went viral during a livestream. Now, 6.4 million followers later, she opens up about what got her to where she is, and how she continues her success. 

Alix Earle’s brand is all about being unapologetically herself. She enjoys showing her followers the imperfections that occur day to day. Getting a following while in college, she got to connect with a ton of people and show the reality of being a college student. Now, as a University of Miami Alumni, she went back to her stomping grounds to speak in a class to support fellow students in their success regarding their social media platforms. 

Alix advised the students to preplan and brainstorm the content they want to put out in advance and keep it consistent with what their followers are engaging with. Due to her success with her ‘Get Ready With Me’ videos she began making, she knows every time she goes somewhere, she will make that type of video, as well as an outfit video because she knows her followers enjoy that content. She states in an interview with Forbes, “I think if you want to get the engagement, you have to also give that engagement with your audience.” Replying to comments, questions, and DMs creates a personal connection with her followers. 

A big part of Alix’s job as a content creator is to have the ability to work with brands. Some brands she has worked with include Loreal and Peloton. According to Alix, it is important to be mindful of the brand deals she agrees to because she only likes to promote products she actually enjoys. By doing this, she builds trust with her followers. 

Being successful as a content creator and thriving with social media comes with a lot of opportunities. While Alix gets to live a luxurious life and allow her audience to see her life through her lens, she also uses her success to help others. A prime example of this is the Alix Earle Scholarship at the University of Miami. This scholarship provides ample resources for students pursuing degrees in business, like Alix did herself. Her advice to young men and women is: “Dream big. Don’t let anyone tell you ‘no.’ And don’t be afraid to fail.”

While Alix Earle was on Tik Tok with a small following for a couple years, her success happened quite quickly. She stayed consistent and didn’t give up on her aspirations, and now she has millions of followers, a scholarship under her name, and now has a podcast under Unwell Network. The dedication will pay off with consistency and determination!