by By: Tatiana Skomski, Lauren Garetto, Sophie Lair, Anna Williams
Today we got to Skype with University of Oregon graduate Kayla Glanville who currently works at Twitter. Kayla works in digital marketing, managing paid content. With this she works for both brands and agencies to make sure that they are posting high-quality content, specific to their audiences. Kayla explains that in order for paid content to work you need to ask your client what specific successes they wish to see.
As a recent graduate from 2013, Kayla was able to provide great advice for soon-to-be graduates in the room. The most striking take-away for graduates from Kayla’s Skype conversation is that no one, at no stage of life, has everything “figured out”. Post-graduation life is about the continued pursuit of knowledge.
Here’s a look at the Twitter conversation that took place during class:
