social listening

Student Posts

So You’re Using Social Media, But are You Listening to it?

By Jake Willard The world of social media sometimes feels like a content monster. It craves creative content and rewards those who can post unique or visually appealing photos, videos, audio, graphics, copy, memes, or any crazy combination of these pieces of multimedia. With such high demands for creative content, it is common for people to put all their effort…read more
Student Posts

Don’t Forget to Stop and Listen

By: Kristle Saneewong Just like it’s important to pay attention in class, it’s also important that you (and brands) are listening on social media. Social media platforms are the hub of ideas, users, and conversations. This means that all sorts of brands—from airlines to toilet paper—can gain insight that will increase their following and boost their reputation among audiences. While…read more