You: A company or organization with an active social media presence — two or more active social media accounts with a total number of fans, friends or followers over 5,000. (Yes, the number is somewhat arbitrary – the key is that the accounts are active and the students can collect data. We can also look at email marketing and website traffic.)
You don’t have to be local, or even in North America. You just have to be willing to share data and work with the team to identify your key organizational Qs related to social and digital media.
Me: A senior instructor in the School of Journalism & Communication at the University of Oregon with 20 teams of students eager to do social media research.
Spring quarter (mid-March – early-June), I will be teaching Strategic Social Media. This class focuses on the “back end” of social media work: research and planning.
Part 1: Listening/Monitoring, Competitor Analysis and Influencer Identification
External research focused on what the conversations are (and who is having them) related to your organization.
Part 2: Social Media Audit & Social Media Recommendations
Internal research using the data from your organization’s social media to identify what’s working, what’s not and draw insights and actionable recommendations about what you can do going forward.
Take a look at the PDF below, it’ll give you a sense of what to expect and maybe answer some burning questions.
Interested in learning more? Let’s talk!