By: Justin Hanes and Caroline Bresler
Luckily, Wednesday’s class avoided a major crisis.
Students started class with a presentation of what a crisis is and how it engages with an organization’s public. Professor Kelli Matthews stated that its best for organizations to “Tell it first. Tell it fast. Tell them what you’re going to do about it.” Many students reacted well to this as we discussed how wildfires relate to crisis communications.
It was a very “giffy” day as students found their favorite memes and gifs that related to crisis communication. Mention of Scandal‘s Olivia Pope surfaced as she works for a crisis management agency that works with high-level government officials like President Fitzgerald Grant and Mellie Grant.
In a reference to a wildfire, Matthews said “social media adds fuel, wind and direction to a crisis,” which was also tweeted by student Keely (@keely_od). The class continued the conversation of how to identify what types of crises require certain responses. Often times crisis’ are viewed as alligators lurking in the pond. It’s important to identify these alligators and think about what impact they could have on the organization.
Then, the class (probably a few students, realistically) was shattered after discussing This Is Us and the crisis that it created for Crock Pot after *spoiler alert* they started a house fire with one, which ultimately kills one of the main characters.
Further discussion continued as the class talked about the Dominos crisis, the mattress store that was insensitive to 9/11 and the United scandal that unfolded last April. Students were highly engaged and had conversations surrounding the “tell it first” mentality, while also encouraging each other to be ethical in responses that are made.
In perhaps one of the more comical tweets of the class, Rita Herbstman posted the highest retweeted post of the class so far this term.
Students were given the chance to respond to other case studies as the class came to an end.
Tweet count: 85
Feature photo courtsey of Wikipedia