By: Kristle Saneewong
Just like it’s important to pay attention in class, it’s also important that you (and brands) are listening on social media. Social media platforms are the hub of ideas, users, and conversations. This means that all sorts of brands—from airlines to toilet paper—can gain insight that will increase their following and boost their reputation among audiences. While some brands are still getting their feet wet with producing relevant content (looking at you, Netflix), others are head deep in how to be authentic and relatable to conversations their audiences are already having.
Twitter remains to be the easiest way to post different ideas and content in real-time. Brands of all shapes and sizes are especially killing it because Twitter allows them to communicate with their consumers. Some do it better than others.
The first brand mentioned in that article was JetBlue, a favorite of one of our classmates.
— JetBlue Airways (@JetBlue) January 24, 2018
JetBlue is timely in its response, and it’s not afraid to get creative. As its Manager of Consumer Commitment says, “We’re all about people, and being on social media is just a natural extension of that.” Thinking of social media like any other part of a commercial airline ensures that the customers feel heard and attended to.
Another brand on the list is Charmin—the toilet paper brand that advertises with the lovable bears. This is a brand that knows what’s up with its audience, so it created a hashtag that later won a Shorty Award: #TweetFromTheSeat. Charmin thought outside of the box to use data and social listening: “40% of young adults admit to using social media in the bathroom (and those are just the people who admit to it).”
Take a note from these brands: treat your social media followers like you’d want to be treated. In other words, don’t forget to stop and listen—even from the bathroom.