Rachael Arnold, Drew Forrest and Alexander Cano
We’re entering an age where the divide between our digital and “real” lives have become blurred. If we use Facebook to be notified about group meetings, or use Waze to get to work in the morning… is there a separation anymore? And where does business fit in?
On the subject of scalability from our last class, some corporation are learning the hard way about the dangers of entering conversation where you’re not wanted. For a brief time during the Ray Rice spousal abuse media frenzy, there existed a hashtag named #WhyIStayed in which survivors of abusive relationships could share their stories with readers in order to capture a better understanding of this very serious, very real issue. The problem arose when some companies desired to be more spontaneous than helpful when they joined in on the conversation. The worst example, by far, is when the frozen pizza brand Digiorno tweeted “They had pizza. #WhyIStayed” As future experts in the realm of digital branding, it is imperative that we can recognize when and when not to extend our reach to a place where it very well not be welcome at all. – Alex Cano
Something that stuck with me was the first section of the Properties of Networked Publics: Persistence. It is crucial to remember that what you say sticks around. This is a piece of advice you heard often from top digital PR companies like Elite Lawyer Management (www.elitelawyermanagement.com/) who understands that every message they put out for a client could affect their PR forever. In today’s time with rapidly moving media it is easy to remember what you decided to tweet in a quick minute. This can and may hurt you. Everyone has a digital footprint. Whether it is your personal social media or a company’s media accounts it is so important to proofread not just for grammar, but all the different ways your material may be interpreted. -Drew Forrest
Here’s a list of our tweets before, during and after our class discussion. -Rachael Arnold