JCOM 476/576 focuses on social media research, analysis, and strategic planning. It builds on students’ existing knowledge of social media tools by helping them understand the “why” and “when” of social media usage to build relationships and create conversations with key audiences.
We emphasize critical thinking, ethical decision-making, and applying social media strategies to real-world client projects. Students will conduct comprehensive research, including social listening, competitor analysis, influencer identification, and a social media data audit, culminating in creating a strategic digital/social media plan for a client organization.
Throughout the course, students are expected to engage in their learning actively. Key outcomes include the ability to provide strategic social media counsel, analyze and interpret social media analytics, and develop actionable recommendations based on research. The course emphasizes professionalism, collaboration, and accountability, preparing students to navigate the complexities of social media in various organizational contexts.