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The Influencers Shadow

Kurtis Cooper- Okay, campers, rise and shine, and don't forget your booties 'cause it's cooooold out there today. That's right, woodchuck-chuckers it's... GROUNDHOG DAY! It's Punxsutawney Phil’s big day, the day we wait for all year to hear if the little marmot has seen his shadow. A shadow, something we definitely take for granted day after day. We forget that…read more
Student Posts

The Ethical Influencer: Transparency and Information in Today’s Social World

Influencers are the future of social media marketing. According to a Business Insider article, influencer marketing is set to become a $2 billion industry by 2019. This represents massive growth for influencers. With this, comes more power and sway over respective industry trends and purchases. Having this influence (no pun intended) means more responsibility and expectations that they need to…read more
Student Posts

Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time

By Sean Thornberry (LinkedIn, Twitter, Instagram) It seems like there’s not an hour that goes by without someone posting a multi-level marketing scheme or some affiliate product on social media. I’ve become so accustomed to these posts that I’m subconsciously scrolling past without giving a second thought to what they contain. This new trend isn’t without merit however. Companies have…read more
Student Posts

Not an #Ad

By: Julia Hofmann @juliahofmann9 So, throughout class a buzzword that has been dropped more than a couple times is, “influencer.” Now, some of you might be wondering what’s an influencer; well an influencer is someone on social media with a large following, or simply someone on social media who has influence over their audience. Some examples would be, the Kardashians,…read more