University of Oregon

Student Posts

#SOJCssm Class Dismissed

By: Cydney Chelberg (@cydneycay)   Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews (@kmatthews) and to all of my fellow students for making the cold, rainy Monday mornings less painful with engaging strategic social media talk and a highly entertaining, GIF-filled Twitter feed. For reference, in case you…read more
Student Posts

Life Hack: Use Pinterest!

By Ethan Ferdig, @ethan_ferdig   Pinterest, the internets’ most beloved site to find mason jar lunches, life hacks, and fashion designs, proves to be the most powerful conversion-to-sales social media platform. From the research many marketers have performed, it’s not shocking that a site featuring attractive photography has high conversion rates. What makes Pinterest unique when compared to other sites,…read more
Student Posts, Twitter Summary

Thinking on your feet, moving authentically.

A Recap of the #SOJCssm Twitter Conversation 1/10/17-1/11/17 By Kelly O'Shaughnessy @westcoastarheel, Joey Jaraczewski @joey_jjjay and Lauren Sokol @lsokol15 In our day and age, when access to knowledge is a click away and access to conversation is a tweet away, we are all amateur social media managers. Becoming a professional social media manager seems as easy as lifting tips from Hootsuite or Bufferapp…read more
Student Posts

5 Takeaways From This Class

By: Craig Garcia (@shaggycano) Virtual high-five’s and congratulatory pats on the back to each and everyone of us! I’m technically suppose to be writing some in-depth blog about measuring analytics, but in the name of summer, and since all of our brains are completely fried (and I might legitimately pass out if I type the word “analytics” again) I decided…read more
Student Posts

8 Things to Include in your Social Media Editorial Calendar

By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You'll want to plan and schedule your posts a couple months in advance to ensure they reflect your goals. A thriving social media presence requires daily posting. So what sort of posts should you fill your editorial calendar with? Here are some ideas to help guide you…read more