Clout Mining: Big Bucks or Big Bust?
By Jerrod Woo If you have ever noticed a Twitter account promoting skincare products and galaxy skylights under their viral tweets, then you’re not alone. …
Strategic Social Media at the SOJC
By Jerrod Woo If you have ever noticed a Twitter account promoting skincare products and galaxy skylights under their viral tweets, then you’re not alone. …
Written by: Avery Sanford With social media at our fingertips, it’s become overly easy to overshare our lives with no edit or real thought. Social …
By Sarah Lovely This past Wednesday, Professor Damian Radcliffe came and presented his research into how the Middle East uses social media. His presentation explained …
By: Cassidy Stevens Bill Calder and Jenna Glabreath of WE Communications came to speak in class on Wednesday about all things data and messages. Calder …
Alyssa Newsom- Do you put thought into “liking” a post on social media? Do you consider the effect that your engagement will have on that …
By: Molly Kavanaugh The Super Bowl is the advertising industry’s biggest stage of the year and with that, brands must put forward their best marketing …
Tess Jennings: Recently, I read a fascinating article from Metro UK that looked at whether social media sites were slowly dying. Initially, I found this …
By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content …
By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how …
By: Tom Bridger If you’re like me, you use social media to keep up with your favorite athletes, teams, and the nightly gold mine that …