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Student Posts, Student Posts, Uncategorized

Strategic Social Media: How to Engage in Unexpected Ways

March 15, 2019
By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content Strategist at Northwest Community Credit Union. Many companies have found its own unique voice on social media, whether it's sassy like @Wendys or outlandish like @MoonPie, but it can be difficult to keep a professional…read more
Student Post

How To: Making your tweets stand out

March 10, 2019
By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how do you actually achieve all that?  After hours spent on Twitter (strictly for research purposes, of course) I’ve identified three elements that contribute to having a dynamic Twitter presence and creating engaging content. Below are…read more
Student Post

Winning Strategy: How NBA Teams Can Successfully Leverage “NBA Twitter”

February 24, 2019
By: Tom Bridger If you're like me, you use social media to keep up with your favorite athletes, teams, and the nightly gold mine that is "NBA Twitter". The Washington Post recently summarized NBA Twitter in an incredibly apt description: "A sports bar that doesn't close, where the stars pull up a seat next to you". The phenomena that is…read more
Twitter Summary

Twitter Management Team: February 5, 2019

February 8, 2019
By: Hannah Blair, Casi Jackson, TJ McCourt, and Daymon Standridge Our group had a twitter discussion on the lecture of ethics in social media. Tuesday’s class discussion went over the importance of ethics when interacting on social media. We looked at a few different ways that people can be “sleazy” and we looked at various examples and case studies to…read more
Student Posts

Posting Ethically

February 6, 2019
By Isabelle Shattuck In today’s society it has become a social norm to post on Instagram, Twitter, and Snapchat about our day to day lifestyle. Just by watching your friends Snapchat or Instagram story you can see where they are, what they are doing, and who they are with. So often these are the apps that we mindlessly scroll through…read more
Student Posts

Twitter v. Hart

January 22, 2019
By: Rylee Marron The internet will never be erased. The content that we all create whether it’s published or saved anywhere can always be found. Our old embarrassing MySpace profiles can come back to haunt us. Our selfies can show up with a fast search. But what about our public thoughts? Comedian Kevin Hart, 39, recently experienced the troubles that…read more
Student Posts, Twitter Summary, Uncategorized

What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019

January 17, 2019
By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews (@kmatthews) led a discussion about “diffusion of innovation,” important dynamics in modern social media, and properties of networked publics, among other key topics. The class discussed a wide array of examples to explain these theoretical…read more
Student Posts

#OscarsSo…

March 4, 2018
by Steve Karandy (@skarandy) Are you watching the Oscars® tonight? From the activity on social media, it sure seems like a lot of people are paying attention.  Just try keeping up with the twitter feed on a search for #oscars. While many view the Academy Awards ceremony each year as a vainglorious display of over-paid, self-obsessed celebrities patting themselves on…read more
Student Posts

Ethics in Social Media-Application: Donald Trump

February 16, 2018
By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during our class discussion of ethics in social media than our president, Donald Trump. At a time where sexual misconduct is one of the most prevalent social issues facing our culture today, it is no wonder…read more
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