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Student Posts

#OscarsSo…

March 4, 2018
by Steve Karandy (@skarandy) Are you watching the Oscars® tonight? From the activity on social media, it sure seems like a lot of people are paying attention.  Just try keeping up with the twitter feed on a search for #oscars. While many view the Academy Awards ceremony each year as a vainglorious display of over-paid, self-obsessed celebrities patting themselves on…read more
Student Posts

Ethics in Social Media-Application: Donald Trump

February 16, 2018
By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during our class discussion of ethics in social media than our president, Donald Trump. At a time where sexual misconduct is one of the most prevalent social issues facing our culture today, it is no wonder…read more
Student Posts

Staying on Your (Twitter) Toes

February 16, 2018
By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but it can be just as important for these players to stay close to the conversation and react when necessary. During sporting events that garner a global audience like the Super Bowl, the Olympics, or the…read more
Student Posts

The Influencers Shadow

February 3, 2018
Kurtis Cooper- Okay, campers, rise and shine, and don't forget your booties 'cause it's cooooold out there today. That's right, woodchuck-chuckers it's... GROUNDHOG DAY! It's Punxsutawney Phil’s big day, the day we wait for all year to hear if the little marmot has seen his shadow. A shadow, something we definitely take for granted day after day. We forget that…read more
Twitter Summary

Influencers Impact

January 29, 2018
On Monday, January 29th our Strategic Social Media class began discussing the importance of influencers. Kelli Matthews began with asking our class to name some influencers that we personally follow. A few favorites mentioned on Twitter include DJ Khaled (@djkhaled), Rafael Casal (@RafaelCasal), and peers. Bailey Athan (@baileyathan) raised an interesting question with her Twitter poll “Which platform do you…read more
Student Posts

Don’t Forget to Stop and Listen

January 25, 2018
By: Kristle Saneewong Just like it’s important to pay attention in class, it’s also important that you (and brands) are listening on social media. Social media platforms are the hub of ideas, users, and conversations. This means that all sorts of brands—from airlines to toilet paper—can gain insight that will increase their following and boost their reputation among audiences. While…read more
Student Posts

Twitter Firestorms: Bullying or Not?

January 23, 2018
By: Morgan Wilkes We see it all the time on Twitter. The "Show This Thread" option that unveils hundreds, sometimes thousands of replies filled with commentary based on the original tweet. Sometimes these threads are funny. But other times, they unveil a firestorm attacking like a mob. Recently, a New Jersey woman attending University of Alabama was the star of…read more
Student Posts

How “Fake News” Is Influenced by Social Media

January 23, 2018
Written by Mollie Markey Social media is used by many as a tool to receive updates on the world and stay in touch with the latest news stories. People follow, reply, share, and retweet different news articles on personal social media accounts, such as Facebook, Snapchat, Instagram, and Twitter. Using social media to engage with others and spark discussion about…read more
Student Posts

#SOJCssm Class Dismissed

March 21, 2017
By: Cydney Chelberg (@cydneycay)   Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews (@kmatthews) and to all of my fellow students for making the cold, rainy Monday mornings less painful with engaging strategic social media talk and a highly entertaining, GIF-filled Twitter feed. For reference, in case you…read more
Student Posts

Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time

March 8, 2017
By Sean Thornberry (LinkedIn, Twitter, Instagram) It seems like there’s not an hour that goes by without someone posting a multi-level marketing scheme or some affiliate product on social media. I’ve become so accustomed to these posts that I’m subconsciously scrolling past without giving a second thought to what they contain. This new trend isn’t without merit however. Companies have…read more
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