strategy

Student Posts

The In Crowd

By: Erich Aguillon From Hubspot.com: 72% of consumers who did a local search visited a store within five miles Local searches lead 50% of mobile visitors to visits stores within one day 72% of adult internet users use Facebook Facebook posts with images see 2.3x more engagement than those without images On Instagram, photos showing faces get 38% more Likes…read more
Twitter Summary

Content Strategy

By: Ani Clifford, Taylin Minnaert, Rachel Hanks The class was very engaged in today’s Twitter feed, with over 80 tweets! Today we heard from Kateri Kosta and Jonathan Michael from Palo Alto Software. They spoke about the different aspects of content strategy. Jonathan Michael started off the presentation by asking the class, “What is the point of social media?” Kosta…read more
Student Posts

8 Things to Include in your Social Media Editorial Calendar

By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You'll want to plan and schedule your posts a couple months in advance to ensure they reflect your goals. A thriving social media presence requires daily posting. So what sort of posts should you fill your editorial calendar with? Here are some ideas to help guide you…read more
Student Posts

To Plan or Not To Plan – There Is No Question

By Valerie Wiebmer (@valeriewiebmer) To Plan. Planning and organization are key in many different aspects of life, especially in the business environment, and can often be the deciding factor between success and failure. One of the main reasons people, and more commonly businesses, are scrutinized for failing on social media is because they posted something without thinking in the heat of…read more