sports media

Crisis Communications and Ryan Lochte

February 12, 2018

Written by: Aubree Tolley As we discussed in class this week, A reputation can take years and years to build, but it only takes one incident to ruin it. With the 2018 Winter Olympics in full swing, let us look back at one of the most outrageous and infamous Olympic crisis involving an athlete. If anyone needed the help of…read more

Student Posts

Social Media Analytics: What Story Do They Tell?

May 21, 2015

By: Michael Eiden Social media analytics have become an important tactic for businesses to analyze its social media practices. This is an excellent way for businesses to see if its current social media strategy is doing well, and what they made need to improve on in the future. The question is: what story does social media analytics tell? Using analytics can…read more

SSM Student: Zach, The idea that personas need to constantly be updated…[more]
Kurtis Cooper: Great post Gabe! There is so much that is unclear…[more]
Kurtis Cooper: I forgot all about the Ryan Lochte fiasco, fantastic example!…[more]
Kurtis Cooper: Great post Haley, I think there is so much of…[more]
Kelly Thackery: Great article! I like your point that just because you…[more]
Kelly Thackery: The presentation from palo alto software was really interesting like…[more]
Kelly Thackery: The presentation Donna did was one of my favorites because,…[more]
Kelly Thackery: As someone who is usually focused on the B2C aspect…[more]
Kelly Thackery: I agree with you that you really need more than…[more]
Kelly Thackery: As with most in our class I absolutely loved learning…[more]