sports media

Crisis Communications and Ryan Lochte

February 12, 2018

Written by: Aubree Tolley As we discussed in class this week, A reputation can take years and years to build, but it only takes one incident to ruin it. With the 2018 Winter Olympics in full swing, let us look back at one of the most outrageous and infamous Olympic crisis involving an athlete. If anyone needed the help of…read more

Student Posts

Social Media Analytics: What Story Do They Tell?

May 21, 2015

By: Michael Eiden Social media analytics have become an important tactic for businesses to analyze its social media practices. This is an excellent way for businesses to see if its current social media strategy is doing well, and what they made need to improve on in the future. The question is: what story does social media analytics tell? Using analytics can…read more

Yichi Zhang: As Zhiheng mentioned, Tiktok has already became one of the…[more]
Sophia Ferrer: Jill, Thanks for sharing and breaking down the Digital Center…[more]
Jason Tseng: In my opinion, it is very interesting content and new…[more]
Casi Jackson: Emily, I have never thought of employees as "powerful brand…[more]
Casi Jackson: Julianna, I agree with you when you say that one…[more]
Hannah Blair: I think that the topic you chose is interesting, and…[more]
Casi Jackson: Bella, Thank you for sharing! When I personally think of…[more]
Casi Jackson: Thank you for bringing this piece of pop culture to…[more]
TJ McCourt: I think there are a lot of positives about social…[more]
Ian Burleigh: Great post, Elyssa. The ethics conversation is always an interesting…[more]