sojcssm

Student Post

There is nothing new under the sun: Is originality important in social media content creation?

By: Brian J. Gaudette Content theft, especially joke theft, is rampant online.  If something is clever and funny you can bet that it will get rewritten and retweeted hundreds if not thousands of times.  On a day to day basis when we tell jokes or use some clever but regurgitated turn of phrase in our verbal speech, it is socially…read more
Student Posts

Twitch: Engaging your target market via Influencers

by: David Gugliottiwww.linkedin.com/in/DavidGMBA Twitch is currently one of the largest streaming platforms in the world. Primarily catering to gamers and esports, Twitch has expanded into music, culinary, art, TV shows, Talk shows, IRL Streams, and even the NFL. Twitch is unique in the fact that every channel has a live chat room built into it where users can converse with…read more
Student Posts, Twitter Summary, Uncategorized

What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019

By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews (@kmatthews) led a discussion about “diffusion of innovation,” important dynamics in modern social media, and properties of networked publics, among other key topics. The class discussed a wide array of examples to explain these theoretical…read more
Student Posts

Constructing Your Persona

By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this case, to epitomize your business is a key component to humanizing your brand and making it more relatable in order to represent your audience. In order to make an effective persona, the following elements are…read more
Twitter Summary

Influencers Impact

On Monday, January 29th our Strategic Social Media class began discussing the importance of influencers. Kelli Matthews began with asking our class to name some influencers that we personally follow. A few favorites mentioned on Twitter include DJ Khaled (@djkhaled), Rafael Casal (@RafaelCasal), and peers. Bailey Athan (@baileyathan) raised an interesting question with her Twitter poll “Which platform do you…read more
Student Posts

#SOJCssm Class Dismissed

By: Cydney Chelberg (@cydneycay)   Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews (@kmatthews) and to all of my fellow students for making the cold, rainy Monday mornings less painful with engaging strategic social media talk and a highly entertaining, GIF-filled Twitter feed. For reference, in case you…read more