sojcssm

Student Posts

Constructing Your Persona

By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this case, to epitomize your business is a key component to humanizing your brand and making it more relatable in order to represent your audience. In order to make an effective persona, the following elements are…read more
Twitter Summary

Influencers Impact

On Monday, January 29th our Strategic Social Media class began discussing the importance of influencers. Kelli Matthews began with asking our class to name some influencers that we personally follow. A few favorites mentioned on Twitter include DJ Khaled (@djkhaled), Rafael Casal (@RafaelCasal), and peers. Bailey Athan (@baileyathan) raised an interesting question with her Twitter poll “Which platform do you…read more
Student Posts

#SOJCssm Class Dismissed

By: Cydney Chelberg (@cydneycay)   Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews (@kmatthews) and to all of my fellow students for making the cold, rainy Monday mornings less painful with engaging strategic social media talk and a highly entertaining, GIF-filled Twitter feed. For reference, in case you…read more
Twitter Summary

Show your Social Media Muscle

Show your Social Media Muscle Abby Bramble @A_bramble, Mark Kellman @MarkKellman and Jenny Kinsman @JennyKinsman A Recap of the #SOJCssm Twitter Conversation 1/29-1/30 It’s true, possessing a British accent instantly makes you about 20 percent smarter than the average person. Damian Radcliffe (@damianradcliffe) has a British accent, but most people would consider him smarter and more engaging than most, even…read more