social media

Student Posts

Brand Persona: Mini Case Study

By Marisa L Biggins It’s always refreshing when you’ve taken a course that carries over to relevant topics in a new one. As a former student of Doug Wilson’s Marketing Strategy class and Katie Mercurio Brand Strategy, brand persona is something that I know all too well (plug: Highly recommend you take their classes if you can). Doug is absolutely…read more
Student Posts

#OscarsSo…

by Steve Karandy (@skarandy) Are you watching the Oscars® tonight? From the activity on social media, it sure seems like a lot of people are paying attention.  Just try keeping up with the twitter feed on a search for #oscars. While many view the Academy Awards ceremony each year as a vainglorious display of over-paid, self-obsessed celebrities patting themselves on…read more
Student Posts

Everything You Need to Become an Expert on Social Media Content Calendars

By: Emily Soury   First off, it seems pretty important to explain what exactly a social media content calendar is. In today’s media filled society, where the job title of “Instagram Influencer” actually exists, it is beneficial for companies, and above mentioned influencers, to plan out their content in advance. Regularly sharing new and exciting content is key for companies…read more
Student Posts

Ethics in Social Media-Application: Donald Trump

By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during our class discussion of ethics in social media than our president, Donald Trump. At a time where sexual misconduct is one of the most prevalent social issues facing our culture today, it is no wonder…read more
Student Posts

Staying on Your (Twitter) Toes

By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but it can be just as important for these players to stay close to the conversation and react when necessary. During sporting events that garner a global audience like the Super Bowl, the Olympics, or the…read more