social media

Student Posts

Social Media + Donor Age = ???

By Justin Goettsch @jgoettsch3 A huge part of being successful on social media is identifying key audiences and targeting your content specifically towards those demographics.  Content that is specific to different demographics should be addressed on platforms that tend to attract the audience you are targeting.  Finding that intersection is how organizations can maximize their social media efforts.  This is…read more
Student Posts

Facebook is Totally Obsessed With You

By Katy Edgington (Twitter, Instagram, LinkedIn) Have you ever scrolled through Facebook and seen advertisements or posts that seem eerily relevant to you? Maybe a dress you liked on Nordstrom’s website appeared on your Facebook timeline the next time you logged in, or you’ve at least found yourself in a similar situation. That is because everything you do on Facebook…read more
Student Posts

Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time

By Sean Thornberry (LinkedIn, Twitter, Instagram) It seems like there’s not an hour that goes by without someone posting a multi-level marketing scheme or some affiliate product on social media. I’ve become so accustomed to these posts that I’m subconsciously scrolling past without giving a second thought to what they contain. This new trend isn’t without merit however. Companies have…read more
Student Posts

Not an #Ad

By: Julia Hofmann @juliahofmann9 So, throughout class a buzzword that has been dropped more than a couple times is, “influencer.” Now, some of you might be wondering what’s an influencer; well an influencer is someone on social media with a large following, or simply someone on social media who has influence over their audience. Some examples would be, the Kardashians,…read more
Student Posts

Uber and the Breach of Personal Data

By: Desiree Dahlson @desireedahlson Big Brother is always watching. But this time, Big Brother isn’t the government. Big Brother is social media and the internet. When anything is put on the internet, it is nearly impossible to fully erase it, according to the Washington Post. While many know this, 91% of adults believe the way personal information is collected online…read more
Student Posts

Becoming CEO of SEO

by Katie Birrenkott - Twitter LinkedIn Portfolio Search engine optimization (SEO) has become the epitome of what comes to mind when thinking about social media marketing. As the common social media user knows, it's all about the hashtags. We've all seen the Instagram posts with a thick layer of hashtags, including the ever popular #throwbackthursday aka #tbt. Aside from the fact that my awesome photo…read more
Student Posts

Every Degree Counts

By Shannon Elliott @shan_an_anon Before Facebook and other social media platforms began to integrate themselves into our everyday lives, communities were based off of physical communities in the "real world." However, in today’s highly interactive and online world, communities are beginning to take shape and evolve along with society. As the idea of communities expand, so does the interconnectivity of the world.…read more
Student Posts

Social media and social class: does one perpetuate the other?

By Ivan Hernandez Instagram & twitter: @iahl0914 Social classes are entrenched in our society. Nobody likes to talk about it or discuss it, but it’s a prominent characteristic in our society.  Economic division creates our cultural division, and the more distanced we are from each other the easier it is for elites to perpetuate the status quo, so is social…read more
Student Posts

Listen More. Talk Less.

By: Rhea Gates Twitter: @RheakaiGates   Social. Media. Crisis. Three words no PR professional can hear or utter without an inevitable cringe. Unfortunately, social media firestorms are becoming regular news during our lifetime. You can hardly look at a television, computer or cell phone screen without being bombarded by the latest organizational blunder followed by new hashtags and passionate multi-platform…read more