social media strategy

Student Work

Quality Over Quantity

March 2, 2020
By: Cassidy Stevens Quality matters more than quantity. This is a key truth in the world of digital content. Carmen Hill, principal strategist and writer at Chill Content, emphasized this message in her talk to the class this past week. Hill discussed the importance of strategizing brand content rather than just posting mindless content. Brands can utilize social media to…read more
Student Posts, Student Posts, Uncategorized

Strategic Social Media: How to Engage in Unexpected Ways

March 15, 2019
By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content Strategist at Northwest Community Credit Union. Many companies have found its own unique voice on social media, whether it's sassy like @Wendys or outlandish like @MoonPie, but it can be difficult to keep a professional…read more
Student Post

How To: Making your tweets stand out

March 10, 2019
By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how do you actually achieve all that?  After hours spent on Twitter (strictly for research purposes, of course) I’ve identified three elements that contribute to having a dynamic Twitter presence and creating engaging content. Below are…read more
Student Post

Winning Strategy: How NBA Teams Can Successfully Leverage “NBA Twitter”

February 24, 2019
By: Tom Bridger If you're like me, you use social media to keep up with your favorite athletes, teams, and the nightly gold mine that is "NBA Twitter". The Washington Post recently summarized NBA Twitter in an incredibly apt description: "A sports bar that doesn't close, where the stars pull up a seat next to you". The phenomena that is…read more
Student Posts, Twitter Summary, Uncategorized

Twitter Management Team: January 31, 2019. All About Influencers.

February 1, 2019
By: David Gugliotti, Laura Groshans, Bodie Crist, Molly Mair Will we ever end the high school need to know what the "cool" kids are doing? Thursday's class discussion dove into the why, how, and what of the INFLUENCER. Our team posted 13 articles prior to class related to influencers for context. In class, Kelli discussed influencers as people who are…read more
Student Posts

#SOJCssm Class Dismissed

March 21, 2017
By: Cydney Chelberg (@cydneycay)   Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews (@kmatthews) and to all of my fellow students for making the cold, rainy Monday mornings less painful with engaging strategic social media talk and a highly entertaining, GIF-filled Twitter feed. For reference, in case you…read more
Student Posts

Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time

March 8, 2017
By Sean Thornberry (LinkedIn, Twitter, Instagram) It seems like there's not an hour that goes by without someone posting a multi-level marketing scheme or some affiliate product on social media. I've become so accustomed to these posts that I'm subconsciously scrolling past without giving a second thought to what they contain. This new trend isn't without merit however. Companies have…read more
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