social media marketing

Student Work

Hit “Delete” All You Want, Email Marketing is Still Alive and Well

By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A and finds it difficult to relax in the presence of red notification bubbles, this really stressed me out. I’m willing to bet the vast majority of those unread messages were promotional content, or “spam” as…read more
Student Work

Vertical Video: An Emerging Trend In Content Marketing

By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an incredible rate. According to Limelight’s annual State of Online Video report, viewers spent an average of six hours, 48 minutes watching videos online each week in 2019, with smartphones being the primary viewing device. However,…read more
Student Work

Is Social Media Dying?

Tess Jennings: Recently, I read a fascinating article from Metro UK that looked at whether social media sites were slowly dying. Initially, I found this a rather absurd thought. Social media has revolutionized the way we communicate--how could these channels be dying? However, the more I read, the more I wondered if this claim actually had merit. For instance, the…read more
Student Posts, Student Posts, Uncategorized

Strategic Social Media: How to Engage in Unexpected Ways

By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content Strategist at Northwest Community Credit Union. Many companies have found its own unique voice on social media, whether it's sassy like @Wendys or outlandish like @MoonPie, but it can be difficult to keep a professional…read more
Student Post

Keeping Up With The…Algorithm

By: Joie Ryan As social media applications have evolved in both popularity and new features for users, so has the ongoing discussion of “algorithms”, specifically for Facebook and Instagram. About 2 years ago, Instagram adopted a software algorithm so that users will “see the moments [you] care about first", rather than how they are posted chronologically. In the years following, Facebook started crafting…read more
Student Posts

Social Media Management & Consumer Content Marketing

By Parker Doyle Kateri Kosta and Jonathan Michael from Palo Alto Software visited with the class on Monday to discuss the importance of social media management and consumer content marketing. Michaels began the lecture with the straightforward question, “What is the point of social media?” Michaels quoted the Content Marketing Institutes definition of content marketing as “... a strategic marketing…read more
Student Posts

Everything You Need to Become an Expert on Social Media Content Calendars

By: Emily Soury   First off, it seems pretty important to explain what exactly a social media content calendar is. In today’s media filled society, where the job title of “Instagram Influencer” actually exists, it is beneficial for companies, and above mentioned influencers, to plan out their content in advance. Regularly sharing new and exciting content is key for companies…read more