public relations

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Crisis Management

By Daymon Standridge In class recently, we’ve been discussing the idea of the big boardroom question to ask when a new idea is pitched and a company would like to move forward with it. This simple question can be asked by anyone, at any time, “what’s the worst that could happen?” By approaching this question before the idea or product…read more
Student Posts

Ethics or Reckless? Are you monitoring what you post?

By Elyssa Dziwak | February 4, 2019 Transparency, anonymity and respecting others are the golden rules that public relations professionals like to emphasize when dealing with social media ethics. It’s very easy to get carried away and stretch the truth, or flat out lie, but like all things in life there are consequences to unethical behavior. To really understand social…read more
Student Posts

Listen More. Talk Less.

By: Rhea Gates Twitter: @RheakaiGates   Social. Media. Crisis. Three words no PR professional can hear or utter without an inevitable cringe. Unfortunately, social media firestorms are becoming regular news during our lifetime. You can hardly look at a television, computer or cell phone screen without being bombarded by the latest organizational blunder followed by new hashtags and passionate multi-platform…read more
Student Posts

8 Things to Include in your Social Media Editorial Calendar

By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You'll want to plan and schedule your posts a couple months in advance to ensure they reflect your goals. A thriving social media presence requires daily posting. So what sort of posts should you fill your editorial calendar with? Here are some ideas to help guide you…read more
Student Posts

#RaceTogether or #RiotTogether?

By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide whether or not to go forth with them publicly to their stakeholders. Sometimes, things don’t go as planned and reactions spiral out of control. Starbucks has recently launched a campaign called #RaceTogether, where baristas were encouraged to…read more
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Ethics in social media

By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than reactive. An issue that best exemplified this was dishonesty of relationships because it seems pretty straightforward at first — don't lie, obviously. But transparency isn't just about not lying — it's about telling the truth, which involves much more effort. Otherwise, it's easy…read more