Student Post, Student Posts, Student Work

Memes: Evolutionary Genetics and Centuries of Culture

by Drew Hanson All pervasive and ever-present, memes are a cornerstone of current popular culture. But how do these ideas take root and spread? Beginning with understanding the similarity between evolutionary genetics and memetic spread and the significance memes have played throughout history can help us appreciate the potential for meme virality.   @memecrashes Although most familiar in its graphic with…read more
Student Post

Celebrity Gossip and Social Media

By: Carly Grossman Social media fuels the fire when it comes rumors or celebrity gossip. For example, all of my social media platforms have been blowing up with the Jordyn Woods and Tristan Thompson scandal. This incident has escalated through the power of social media.  For those of you who do not know, Jordyn Woods, Kylie Jenner’s best friend, was said…read more
Twitter Summary

Meltwater, Melting our Minds! Twitter Management Team: January 24, 2019

By: Elyssa Dziwak, Kendall Kriska, Emily Gibson and Isabella Conferti As a team, we knew we would primary be discussing the tool Meltwater in class, and also receiving our assigned clients for our social media project. We chose to tweet out case study examples that Meltwater has been a part of as well as key materials and directions that were…read more
Student Posts, Uncategorized


By Jessica Baker Memes. They’re everywhere on social media – some people communicate almost solely through them (I’m not pointing fingers but the amount of memes I get from my spouse on a daily basis is… excessive). In this paper examining memes through semiotics, the author examines the impact of “symbol” on our understanding of “meaning.” They then explore several…read more