marketing strategy

Student Work

Hit “Delete” All You Want, Email Marketing is Still Alive and Well

By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A and finds it difficult to relax in the presence of red notification bubbles, this really stressed me out. I’m willing to bet the vast majority of those unread messages were promotional content, or “spam” as…read more
Student Posts

Brand Persona: Mini Case Study

By Marisa L Biggins It’s always refreshing when you’ve taken a course that carries over to relevant topics in a new one. As a former student of Doug Wilson’s Marketing Strategy class and Katie Mercurio Brand Strategy, brand persona is something that I know all too well (plug: Highly recommend you take their classes if you can). Doug is absolutely…read more
Student Posts

Powerful Personas

By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively communicate exactly who you are trying to reach with your social media campaign. According to Forbes, Generation Z represents $143M in global spending power...and they don't even have credit cards yet. Having come of age…read more