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Keeping Up With The…Algorithm

By: Joie Ryan As social media applications have evolved in both popularity and new features for users, so has the ongoing discussion of “algorithms”, specifically for Facebook and Instagram. About 2 years ago, Instagram adopted a software algorithm so that users will “see the moments [you] care about first", rather than how they are posted chronologically. In the years following, Facebook started crafting…read more
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Is Instagram changing our lives for the better or for the worse?

By: Siena Di Roma In modern day society, social media plays a huge role in our lives. It determines where we shop for our clothes, where we take our next vacation, what we cook for dinner, and even what workouts we are going to do at the gym. Influencers on Instagram post countless images of trending products in order to…read more
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Posting Ethically

By Isabelle Shattuck In today’s society it has become a social norm to post on Instagram, Twitter, and Snapchat about our day to day lifestyle. Just by watching your friends Snapchat or Instagram story you can see where they are, what they are doing, and who they are with. So often these are the apps that we mindlessly scroll through…read more
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Dancing with the devil: Mobile phones at live events

By: Julianna Bourjeaurd “NO CELL PHONES OR FLASH CAMERA ON THE DANCEFLOOR. IT MAKES YOU LOOK LIKE A BORING PERSON THAT HAS NO VIBE.” Reads a Facebook post from Montreal-based Stereo nightclub last December. With 130 comments, 169 shares and over 1,400 reactions, this amount of engagement supports the common denouncement of phones at dance music events. While a majority…read more
Student Posts

The Power of Influencers

By: Elliana Meinert Influencers. We’ve all heard of them, and many of us follow them on multiple social media accounts. Everyone has seen or responded to influencer marketing whether they know it or not. From celebrities to everyday people, influencers have taken over all social media platforms with their vast followings. They are people who have spent time building their…read more
Student Posts

Influencers: Authenticity Is Key

By Hannah Blair | February 2, 2019 Social media is filled with influencers for just about anything. I’m sure you know what I’m talking about, especially when there are advertisements between almost every post you see as you’re scrolling down your feed. I did not realize the effect influencers had on me until we were discussing them in my Strategic…read more
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You Can’t be an NBA Fan in 2019 Without Twitter

By: Amador Nazarov Woj. Shams. To most, those two words do not hold much meaning, but to NBA fans they are two names that are important and vital parts of a large and growing community called “NBA Twitter.” Adrian Wojnarowski and Shams Charania are arguably two of the most popular NBA Reporters and work for ESPN and The Athletic, respectively. Wojnarowski is…read more
Student Posts

Snapchat vs. Instagram stories: Instagram speeds ahead while Snapchat can’t decide

By: Grieta King Social media stories on Instagram and Snapchat offer opportunities to connect and get to know peers on a deeper level, without actually having to interact with them directly. This happens to be very popular among younger audiences. It also offers the opportunity for individuals to experience a new view on a public figure, a closer look at…read more
Student Posts

Reaching Post-Millennials in Advertising: Checking-in with Instagram

By: Céline De Clercq In the process of covering reach, engagement, and boosting ads this week in class, I’ve taken a particular interest in Instagram advertising. Instagram’s easy to use interface makes it one of the most popular social media interfaces for youth, and one that adults have an equally easy time getting into. Its photo-based platform is fun, quick,…read more