Instagram

Student Posts

Snapchat vs. Instagram stories: Instagram speeds ahead while Snapchat can’t decide

By: Grieta King Social media stories on Instagram and Snapchat offer opportunities to connect and get to know peers on a deeper level, without actually having to interact with them directly. This happens to be very popular among younger audiences. It also offers the opportunity for individuals to experience a new view on a public figure, a closer look at…read more
Student Posts

Reaching Post-Millennials in Advertising: Checking-in with Instagram

By: Céline De Clercq In the process of covering reach, engagement, and boosting ads this week in class, I’ve taken a particular interest in Instagram advertising. Instagram’s easy to use interface makes it one of the most popular social media interfaces for youth, and one that adults have an equally easy time getting into. Its photo-based platform is fun, quick,…read more
Twitter Summary

Updating-more harm than good?

  In our discussion during Monday's class, we talked about what people want to see and what gets them engaged on social media.  This correlates with what we had talked about earlier in the term with buying followers, which aren't always or at all engaging.  People care about engaging pictures and short captions--not too much effort.  Data analysis is how…read more
Student Posts

The Influencers Shadow

Kurtis Cooper- Okay, campers, rise and shine, and don't forget your booties 'cause it's cooooold out there today. That's right, woodchuck-chuckers it's... GROUNDHOG DAY! It's Punxsutawney Phil’s big day, the day we wait for all year to hear if the little marmot has seen his shadow. A shadow, something we definitely take for granted day after day. We forget that…read more
Student Posts

Traveling & Influencers

Stacia Betley, MBA student in Sustainability I have a passion for traveling. Not traveling to escape or relax, but to challenge myself. I travel to learn from other cultures, meet new people, and gain a global perspective. I spent the past 12 months working, volunteering, and traveling in Asia (Mongolia, China, Japan, Nepal, India, and SE Asia). I loved taking…read more
Student Posts

Full Interview with Influencer, Rachel Pohl

Stacia Betley, MBA in Sustainability Rachel Pohl is an artist, adventurer, humanitarian, and environmentalist. With almost 70k followers, the stories and photos she shares impact the community if she likes it or not. Not only does she share her art on Instagram, but she also uses Instagram as a platform to discuss being to herself whether that be knowing her…read more
Student Posts

The Ethical Influencer: Transparency and Information in Today’s Social World

Influencers are the future of social media marketing. According to a Business Insider article, influencer marketing is set to become a $2 billion industry by 2019. This represents massive growth for influencers. With this, comes more power and sway over respective industry trends and purchases. Having this influence (no pun intended) means more responsibility and expectations that they need to…read more
Student Posts

#SOJCssm Class Dismissed

By: Cydney Chelberg (@cydneycay)   Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews (@kmatthews) and to all of my fellow students for making the cold, rainy Monday mornings less painful with engaging strategic social media talk and a highly entertaining, GIF-filled Twitter feed. For reference, in case you…read more
Student Posts

Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time

By Sean Thornberry (LinkedIn, Twitter, Instagram) It seems like there’s not an hour that goes by without someone posting a multi-level marketing scheme or some affiliate product on social media. I’ve become so accustomed to these posts that I’m subconsciously scrolling past without giving a second thought to what they contain. This new trend isn’t without merit however. Companies have…read more
Student Posts

#Hashtagology 101

By: Charissa Corlies (@CharissaCo) Can we all first take a moment to think back to when the # meant so many other things. Ah simpler times those were. Then 2007 happened. The first iPhone was released, Keeping Up With The Kardashians premiered, and Google’s Chris Messina had an idea that would connect communities all over the world. What began as…read more