The Importance of Authentic Influencers
by By Alex Forsyth Authenticity has become one of the main pillars that separate good brands from bad brands. Brands are no longer entities that’s sole …
Tag: influencer
Unpacking Influencer Brand Trips
By Kennedy Gregory In the past few years, many brands have taken their collaborations with influencers to the next level: vacations. Brand trips are when …
Lessons on Influencer Marketing From the 2020 Presidential Frontrunner
By Conall Anderson Michael Bloomberg came into the 2020 Democratic Presidential Primary as the former mayor of New York City. While he didn’t lead in …
5 positive effects social media can have for your mental health
Nicola Maria Gramlich It is no secret that spending a lot of time on social media platforms like Instagram, TikTok and Facebook has a lot …
PR Moves I Would Make… if I was @GirlBossTown
By Rachel Fredericks Robyn DelMonte, better known as @GirlBossTown, is the queen of PR on TikTok. Self-proclaimed “the Internet’s agent”, she built a personal brand …
How Big of a Role do Influencers have in Social Media Body Image Issues?
By: Genevieve Mazzeo Have you ever been on social media and wished you looked like the person on your screen? Well, just about everyone else …
The Emma Chamberlain Effect
By Bobbie Adelson I would like to say my biggest flex is watching Emma Chamberlain’s youtube videos before she was famous when she was just …
3 Reasons Why Wellness and Fitness Influencers Can Be Toxic To Society
By Chloe Sesar People have become glued to their phones and often believe everything they see and hear. Many wellness and fitness influencers post new …
Revolve Festival: A Look Into Influencer Marketing Relationships
By Autumn Soucy Last weekend marked the return of Coachella and with it also the return of Revolve Festival, an invitation-only party that serves as …
Influencers are Influencing
By Savannah Milazzo Influencers began having an impact on society starting in the 18th century. Now, you scroll through almost any social media platform and …