influencer marketing

Student Post, Student Work

What Makes Someone an Influencer?

Written by: Emma Brennan. In today's society, we are constantly being marketed to and influenced. The question is however, what makes someone an influencer and how do they gain all this power? Whether you are scrolling through Instagram, Twitter or Facebook you can find posts containing marketed products and influencing opinions. Now with the release of the new app Tik…read more
Student Post, Uncategorized

Influencers are EVERYWHERE!

By Hannah Miller As social media platforms continue to grow in 2020, influencer marketing will keep on evolving. Influencers have become a fundamental marketing strategy for many brands, and will continue to help brands in connect with their public in relatable ways. In 2020, just being famous will not be enough for brands. Brands desire influencers that will have an…read more
Student Work

The Rise of Micro Influencers

By Hana Campbell The term ‘influencer’ is one we have seen have increasing popularity since the rise of YouTube and Instagram, but it’s an idea that really isn’t all that new. An influencer is defined as “is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.”…read more
Student Posts

The Power of Influencers

By: Elliana Meinert Influencers. We’ve all heard of them, and many of us follow them on multiple social media accounts. Everyone has seen or responded to influencer marketing whether they know it or not. From celebrities to everyday people, influencers have taken over all social media platforms with their vast followings. They are people who have spent time building their…read more
Student Posts, Twitter Summary, Uncategorized

Twitter Management Team: January 31, 2019. All About Influencers.

By: David Gugliotti, Laura Groshans, Bodie Crist, Molly Mair Will we ever end the high school need to know what the "cool" kids are doing? Thursday's class discussion dove into the why, how, and what of the INFLUENCER. Our team posted 13 articles prior to class related to influencers for context. In class, Kelli discussed influencers as people who are…read more
Student Posts

Everything You Need to Become an Expert on Social Media Content Calendars

By: Emily Soury   First off, it seems pretty important to explain what exactly a social media content calendar is. In today’s media filled society, where the job title of “Instagram Influencer” actually exists, it is beneficial for companies, and above mentioned influencers, to plan out their content in advance. Regularly sharing new and exciting content is key for companies…read more
Student Posts

Traveling & Influencers

Stacia Betley, MBA student in Sustainability I have a passion for traveling. Not traveling to escape or relax, but to challenge myself. I travel to learn from other cultures, meet new people, and gain a global perspective. I spent the past 12 months working, volunteering, and traveling in Asia (Mongolia, China, Japan, Nepal, India, and SE Asia). I loved taking…read more
Student Posts

In retrospect, it was too good to be true. 

By: Victoria Schmidt  The first chartered jet began its decent on the island of Great Exuma’s aquamarine water on April 27, 2017. Elite millennials, eagerly anticipating the ultra-luxurious “Coachella in the Bahamas,” arrived at the white sandy beaches only to find complete chaos. They had fallen for perhaps the biggest scam of the year. Promised rock bands, private villas, celebrity…read more