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Keeping Up With The…Algorithm

February 20, 2019
By: Joie Ryan As social media applications have evolved in both popularity and new features for users, so has the ongoing discussion of “algorithms”, specifically for Facebook and Instagram. About 2 years ago, Instagram adopted a software algorithm so that users will “see the moments [you] care about first", rather than how they are posted chronologically. In the years following, Facebook started crafting…read more
Student Posts

Is ‘National Data Privacy Day’ that important?

January 24, 2019
By Julianne Spencer | Student Posts | January 24, 2018 The next “National Data Privacy Day” is this Monday January 28, and apparently is an international holiday that’s celebrated here in the U.S., but also in 50 other countries as well. More individuals, businesses, babies, and puppies are penetrating social networks than ever before, but in this rapid growth, raising…read more
Student Posts

The Power of Facebook Ads in the Digital Age

February 23, 2018
By: Kelsey Scott Think that Facebook has reached its demise? Well, think again.       The apparent “death” of Facebook has been greatly exaggerated, as the site continues to position itself overtop every other social media platform in terms of overall use and current active users. With a staggering 2.13 billion active monthly users worldwide, Facebook remains the most popular social…read more
Student Posts

The Influencers Shadow

February 3, 2018
Kurtis Cooper- Okay, campers, rise and shine, and don't forget your booties 'cause it's cooooold out there today. That's right, woodchuck-chuckers it's... GROUNDHOG DAY! It's Punxsutawney Phil’s big day, the day we wait for all year to hear if the little marmot has seen his shadow. A shadow, something we definitely take for granted day after day. We forget that…read more
Student Posts

The Ethical Influencer: Transparency and Information in Today’s Social World

January 29, 2018
Influencers are the future of social media marketing. According to a Business Insider article, influencer marketing is set to become a $2 billion industry by 2019. This represents massive growth for influencers. With this, comes more power and sway over respective industry trends and purchases. Having this influence (no pun intended) means more responsibility and expectations that they need to…read more
Student Posts

Facebook is Totally Obsessed With You

March 10, 2017
By Katy Edgington (Twitter, Instagram, LinkedIn) Have you ever scrolled through Facebook and seen advertisements or posts that seem eerily relevant to you? Maybe a dress you liked on Nordstrom’s website appeared on your Facebook timeline the next time you logged in, or you’ve at least found yourself in a similar situation. That is because everything you do on Facebook…read more
Student Posts

#Hashtagology 101

February 28, 2017
By: Charissa Corlies (@CharissaCo) Can we all first take a moment to think back to when the # meant so many other things. Ah simpler times those were. Then 2007 happened. The first iPhone was released, Keeping Up With The Kardashians premiered, and Google’s Chris Messina had an idea that would connect communities all over the world. What began as…read more
Student Posts

#TwitterIsOverParty

February 24, 2017
By: Olivia Determan @oliviadeterman I don't know if you noticed, but Twitter hasn’t been doing so hot this past couple of years. Your first clue was when Twitter decided to close Vine. Lots of users were confused and upset that their favorite 6-second pastime was shutting down, and a lot didn't understand why. The reason? It wasn’t making any money. Other…read more
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