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Student Posts

The Power of Facebook Ads in the Digital Age

By: Kelsey Scott Think that Facebook has reached its demise? Well, think again.       The apparent “death” of Facebook has been greatly exaggerated, as the site continues to position itself overtop every other social media platform in terms of overall use and current active users. With a staggering 2.13 billion active monthly users worldwide, Facebook remains the most popular social…read more
Student Posts

The Influencers Shadow

Kurtis Cooper- Okay, campers, rise and shine, and don't forget your booties 'cause it's cooooold out there today. That's right, woodchuck-chuckers it's... GROUNDHOG DAY! It's Punxsutawney Phil’s big day, the day we wait for all year to hear if the little marmot has seen his shadow. A shadow, something we definitely take for granted day after day. We forget that…read more
Student Posts

The Ethical Influencer: Transparency and Information in Today’s Social World

Influencers are the future of social media marketing. According to a Business Insider article, influencer marketing is set to become a $2 billion industry by 2019. This represents massive growth for influencers. With this, comes more power and sway over respective industry trends and purchases. Having this influence (no pun intended) means more responsibility and expectations that they need to…read more
Student Posts

Facebook is Totally Obsessed With You

By Katy Edgington (Twitter, Instagram, LinkedIn) Have you ever scrolled through Facebook and seen advertisements or posts that seem eerily relevant to you? Maybe a dress you liked on Nordstrom’s website appeared on your Facebook timeline the next time you logged in, or you’ve at least found yourself in a similar situation. That is because everything you do on Facebook…read more
Student Posts

#Hashtagology 101

By: Charissa Corlies (@CharissaCo) Can we all first take a moment to think back to when the # meant so many other things. Ah simpler times those were. Then 2007 happened. The first iPhone was released, Keeping Up With The Kardashians premiered, and Google’s Chris Messina had an idea that would connect communities all over the world. What began as…read more
Student Posts

#TwitterIsOverParty

By: Olivia Determan @oliviadeterman I don't know if you noticed, but Twitter hasn’t been doing so hot this past couple of years. Your first clue was when Twitter decided to close Vine. Lots of users were confused and upset that their favorite 6-second pastime was shutting down, and a lot didn't understand why. The reason? It wasn’t making any money. Other…read more
Student Posts

Every Degree Counts

By Shannon Elliott @shan_an_anon Before Facebook and other social media platforms began to integrate themselves into our everyday lives, communities were based off of physical communities in the "real world." However, in today’s highly interactive and online world, communities are beginning to take shape and evolve along with society. As the idea of communities expand, so does the interconnectivity of the world.…read more
Student Posts

Social Media in the Workplace

By Talia Smith, @talmarie123, https://www.linkedin.com/in/talmarie123 Last Monday, Professor Damien Radcliffe spoke to the class about social media trends. One trend we can look out for is the integration of social media as a communication tool in work settings. Last year, Facebook launched Workplace, a professional version of the social media platform. Within a company’s account, users can create a Workplace profile,…read more