ethics

Student Posts

VR: The Ultimate Empathy Machine

  By Keeley O'Dougherty In his 2015 TedTalk, Chris Milk tells the story of his mission to create the ultimate empathy machine. As a well-established filmmaker, Milk was a master at telling stories through videos which all took place on a traditional rectangular screen. He began exploring different ways to tell stories after he began to wonder how he could…read more
Student Posts

Ethics in Social Media-Application: Donald Trump

By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during our class discussion of ethics in social media than our president, Donald Trump. At a time where sexual misconduct is one of the most prevalent social issues facing our culture today, it is no wonder…read more
Student Posts

Ghost Blogging: Ethical?

Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford   We’ve all heard of ghost tweeting, but there is a less known version of this called ghost blogging. This is often where a social media team writes on behalf of an executive member of a company. The question is, is this ethical? There are many discussions on whether or…read more
Twitter Summary

Be the Voice in the Room

Authors: Kristle Saneewong, Gabe Ovetz, Brian Willison, Kenden Blake Our team was responsible for managing the class conversation on Twitter using the class hashtag #SOJCssm on Monday, February 5. During the three days around class (Pre, Day-Of, and Post), there were 44 tweets using #SOJCssm, with 34 coming on the actual day of class. Our team shared six background articles the…read more
Student Posts

The Ethical Influencer: Transparency and Information in Today’s Social World

Influencers are the future of social media marketing. According to a Business Insider article, influencer marketing is set to become a $2 billion industry by 2019. This represents massive growth for influencers. With this, comes more power and sway over respective industry trends and purchases. Having this influence (no pun intended) means more responsibility and expectations that they need to…read more
Twitter Summary

How didn’t they think that through?

By Emily Hamann  @emhamann93 and Julia Hofmann @Juliahofmann9   Class on Wednesday February 1st was an exciting and engaging class about ethics, responsibility, and major fails. We began by discussing the basics of ethics and discovered how our values and beliefs affect our decision-making, and then explored real life ethical dilemmas. These dilemmas brought up topics of disclosure, or revealing…read more
Student Posts

Ethics and how to deal

By Emily Hamann @emhamann93 This week, we took a long look at the ethics and responsibilities that businesses and brands need to think about when creating and distributing content. The words and actions of a brand are seen by millions, and with todays ever-increasing sensitivity, it is more important now than ever to be an ethical brand.   Although a…read more
Student Posts

#RaceTogether or #RiotTogether?

By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide whether or not to go forth with them publicly to their stakeholders. Sometimes, things don’t go as planned and reactions spiral out of control. Starbucks has recently launched a campaign called #RaceTogether, where baristas were encouraged to…read more